Saturday, February 18, 2012

Social Media Bullshit

Recently I held a competition on my Facebook page to get to 250 likers. I don't know why I put so much emphasis on getting so many likers.

I posted and promoted and shared and did liking ladders all to get to this magical number of 250. I had a giveaway of a $50 gift voucher and customised handmade tee by A Dor able. But why?

New likers, or any likers for that matter does not mean I have 250 customers who are buying from my kids clothing on-line shop. It doesn't even mean 250 people like my shop. It means a certain number of people just liked my page to win a gift voucher and when I announced the winner my number of likers magically went back down.

Ms J from the cafe around the corner popped in to say hello on Friday. She told me she went out the night before and ran into a woman she hadn't hung out with for 15 years and hadn't even seen for 5 years. This woman had sent a friend request to her on Facebook. Ms J felt obliged to accept the request but recently culled her friends list to only include people she actually talks to and family members. The woman wanted to know why Miss J deleted her as a friend and was very upset (some might say aggressive) about the fact that Miss J had deleted her.

My point we place too much emphasis on social media? I mean, I follow a lot of blogs, I write a blog, I Facebook, I Twitter. How many people do I actually talk to? Apart from face to face customers, probably not that many.

In some ways Facebook has helped me reconnect to a lot of people I haven't seen in a long time and some of them have become close friends again. On the other hand I have at least 100 "friends" that I have blocked posts, don't see or speak to, don't actually like and probably don't really like me. So why are we friends?

My sisters and I never really called each other much. We never needed to, we always just pick up where we left off. Now that we are all connected on Facebook we chat, post photo's of our kids, email and see each other even more. Why couldn't we do that without Facebook?

I don't have answers to my questions. I don't even have an ending to this post. Social Media can be bullshit and it can also be a great way to feel a little less alone in a huge world.

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