This is the front of my little shop Bearly Worn in Albury
Two days ago I wrote down some goals for 2012 and one of them was to get at least one online sale per day. Children's clothing on-line is incredibly competitive so it's great to find out exactly how Google works and how to get my website up there without paying Google $500 a month for AdWords.
Basically it's a popularity contest and the more my site is written about and linked to the better. So now I'm trawling for kids fashion reviews and blogs that I can leave comments on and link to my site to get it up there. I've also got myself a gravatar (globally recognised avatar) so that every time I do make a comment my picture comes up.
So my next step is modernising my logo and home page. I'm starting with my Bear. It's not that there's anything wrong with the little fella but he's just a bit drab and watercolor-like. Maybe old-fashioned is more the point. I inherited him when I bought the shop and if the rest of the place can have a face lift, so can he! So, I'm calling on my friend Mrs Doodlebug who does amazing work and hopefully she can come up with something for me. God I haven't even asked her what it'll cost me yet!
Step 3 is to get my web geek Fiona to update my artwork and logo on-line. I've decided to change around some of the wording so that it says New and Recycled Children's Clothing instead of the other way around.
Which brings me back to my damn light box.....what to do with that? Do I bother being charged a fortune to change it or will people not really notice it or care? Is it more important to update what's on-line and my business cards etc? Or should I be a perfectionist and update all of it?
At the end of the day it all comes down to dollars and cents so I guess I'll prioritise as usual and start with "A" and move my way down the list.
Best case scenario the ratbag teens hit it and it breaks and the insurance company pays for it........but that is wishful thinking!